The goal is, we don't want people to worry about how much space or what plan to choose - they're too busy.

We're simplifying it for all their needs.

'The more people use dropbox the more they rely on it. 'In the past we've had three different plans with pro, but we see content going digital,' Wang said. Not surprisingly, as part of the revamp of its Dropbox Pro service, the company said it was unveiling a number of new features centered around file-sharing and security. It's a move that has been a long time coming, and one that Dropbox is making after several other companies like Box did so earlier in the year.ĭropbox's viability of a business now comes down to whether it can convince the most active of its 300 million users to pay for the services it can provide on top of a terabyte of storage, a locker so large that Wang said he was not expecting anyone to hit the limit any time soon. The new pricing model effectively marks the final shift of Dropbox being a company centered around cloud storage, to a company that is centered around the software that sits on top of that storage.

Prior to the new model, Dropbox would charge as much as $50 a month for 500 gigabytes of storage. Toward the end of a meeting in Dropbox's sunny offices on the San Francisco bay, product head Chen Li Wang tucked a rather massive shift in the company's entire business model as something of an afterthought.īilled as a 'simplification' of Dropbox's Pro plan, the subscriber version tailored to power users that require a lot of storage, the company said it would begin charging $9.99 a month for 1 terabyte of storage, effectively eliminating its existing price scheme.

Drop box business pricing